Nada Al Awadhi

Nada in simple words can be described as a purpose-driven enthusiast who quit her high-paying profession as an engineer to cultivate reading habits in children. In an age that’s ruled by screens, the internet, and virtual lifestyles for both adults and children alike, she strongly feels that reading habits developed early go a long way in nurturing confident leaders that think.

Nada’s unpretentious demeanor and zeal for quality reading paved the way for the region’s only bilingual book subscription for children, The Bookshelf. With a range of quality content that instills values, ignites the imagination, and helps children acquire knowledge; Nada keeps herself in charge of selecting age-specific titles for her little subscribers. Being a mother herself to two wonderful kids, she is a hands-on game changer who’s reinstating the book-reading culture to strengthen the parent-child bond. It is a movement she believes, as children deserve a book-rich environment to help them become confident, strong-willed, and curious individuals.

Nada, a post-graduate engineer in Electricals from Khalifa University started her career in ADNOC and then moved to Siemens where she worked in various roles that led to being a Product Lifecycle Manager when she decided to quit and start The Bookshelf in March 2021.